# Rotation types

There are 3 types of rotation:

* Weight rotation
* Serial rotation
* Custom rotation

![](https://1654950543-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LnCHMNqMqBJ0JbGpOR2%2F-LzM_5oCDi4xVk5qUBjy%2F-LzM_RPB7kIgUHnE5w9Q%2Fimage.png?alt=media\&token=b708c44b-19ea-4fb9-99fc-aa5af2f94bd2)

You can provide rotation type to next **campaign components:** Paths in rules, Paths in default path, Lander, Offers, and Banners.

### Weight rotation

A weight rotation value is used to set traffic distribution for paths/landers/offers/banners – by percentage – when a flow has more than one component. When multiple components are created, they are automatically assigned a default weight value of 100. A component weight value can be edited at any time to redistribute traffic at an optimal ratio. This is usually done once the performance of a path has been accurately measured following the campaign’s test period.

![](https://1654950543-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LnCHMNqMqBJ0JbGpOR2%2F-LzM_5oCDi4xVk5qUBjy%2F-LzMad-oYmZXHKWFKNWJ%2Fimage.png?alt=media\&token=e2a6f476-6d03-4716-b3f5-c404be019d2b)

Moreover, the weight value of 100 is assigned automatically to new components along with any paths/landers/offers/banners added. When any components are added to a path, the ratio (%) of traffic distribution is automatically updated.

To manually adjust the entity's weight, click the weight value and provide its value in the field. You can also turn on/off unnecessary components by clicking on blue switcher:

![](https://1654950543-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LnCHMNqMqBJ0JbGpOR2%2F-LzM_5oCDi4xVk5qUBjy%2F-LzMb-koKzFauLvzzcai%2Fimage.png?alt=media\&token=22c1fdee-a5b5-440b-b0d4-82fd5c71a38c)

### Serial Rotation

That means that the traffic will come through the paths/landers/offers/banners in the order they are displayed in the admin panel of the tracker:

![](https://1654950543-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LnCHMNqMqBJ0JbGpOR2%2F-LzM_5oCDi4xVk5qUBjy%2F-LzMcRyo8e3PQcddg5pI%2Fimage.png?alt=media\&token=d68c9391-a107-49b9-85c0-3aa80f6d76f6)

### Custom rotation

Custom rotation allows to precisely distribute traffic by paths / landers / offers / banners. 

Let’s see how to set custom rotation for paths.

To do this, we need to make 2 or more paths. If you make 1 path and set custom rotation, all your traffic will be redirected to this path.

In case you made 2 or more paths, you can distribute traffic by impressions / clicks for each path. To do that, you should enter the number of impressions / clicks in the field near each path.

The last path in the list shouldn’t have any number of impressions / clicks, as all the rest of your traffic will be redirected to this path.

Example:

You’ve created 3 paths. For the first one you entered 50. It means that the first path will be shown if the number of impressions / clicks is 50 or less.

The second one should have a bigger number of impressions / clicks than the first one. For example, you enter 200. It means that if the number of impressions / clicks is 200 or less, the traffic will be redirected to this path.

The field near the third path stays empty, as it will receive the rest of your traffic.<br>