Trackwill.com
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  • What is Trackwill?
  • Discover Trackwill
    • Glossary
    • How to start a campaign in Trackwill? Quick tutorial
  • Landers
    • Simple lander creation
    • No redirect landers
  • Offers
    • Simple offer creation
    • Payouts
    • Conversion cap
  • Traffic Sources
    • Adxad as a Traffic Source
    • Custom Traffic Source Configuration in Trackwill
  • Affiliate Network
    • Simple affiliate network creation
    • Type-payout relation
  • Banners
    • Banners creation
    • Spot creation
  • Campaign
    • General
    • Destination
    • Advanced settings
    • Default cost model
    • Custom cost model
    • Rule-based paths & Default paths
    • Rotation types
  • Settings
    • Settings and LP protect
    • Custom domains
    • Integrations
    • Workgroups
    • Invite users
    • Custom metrics
    • Custom conversions
  • Postback URL
    • Postback URL
  • Other
    • Standart metrics overview
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On this page
  • Weight rotation
  • Serial Rotation
  • Custom rotation

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  1. Campaign

Rotation types

PreviousRule-based paths & Default pathsNextSettings and LP protect

Last updated 4 years ago

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There are 3 types of rotation:

  • Weight rotation

  • Serial rotation

  • Custom rotation

You can provide rotation type to next campaign components: Paths in rules, Paths in default path, Lander, Offers, and Banners.

Weight rotation

A weight rotation value is used to set traffic distribution for paths/landers/offers/banners – by percentage – when a flow has more than one component. When multiple components are created, they are automatically assigned a default weight value of 100. A component weight value can be edited at any time to redistribute traffic at an optimal ratio. This is usually done once the performance of a path has been accurately measured following the campaign’s test period.

Moreover, the weight value of 100 is assigned automatically to new components along with any paths/landers/offers/banners added. When any components are added to a path, the ratio (%) of traffic distribution is automatically updated.

To manually adjust the entity's weight, click the weight value and provide its value in the field. You can also turn on/off unnecessary components by clicking on blue switcher:

Serial Rotation

That means that the traffic will come through the paths/landers/offers/banners in the order they are displayed in the admin panel of the tracker:

Custom rotation

Custom rotation allows to precisely distribute traffic by paths / landers / offers / banners.

Let’s see how to set custom rotation for paths.

To do this, we need to make 2 or more paths. If you make 1 path and set custom rotation, all your traffic will be redirected to this path.

In case you made 2 or more paths, you can distribute traffic by impressions / clicks for each path. To do that, you should enter the number of impressions / clicks in the field near each path.

The last path in the list shouldn’t have any number of impressions / clicks, as all the rest of your traffic will be redirected to this path.

Example:

You’ve created 3 paths. For the first one you entered 50. It means that the first path will be shown if the number of impressions / clicks is 50 or less.

The second one should have a bigger number of impressions / clicks than the first one. For example, you enter 200. It means that if the number of impressions / clicks is 200 or less, the traffic will be redirected to this path.

The field near the third path stays empty, as it will receive the rest of your traffic.