There are 3 types of rotation:
- Weight rotation
- Serial rotation
- Custom rotation
You can provide rotation type to next campaign components: Paths in rules, Paths in default path, Lander, Offers, and Banners.
A weight rotation value is used to set traffic distribution for paths/landers/offers/banners – by percentage – when a flow has more than one component. When multiple components are created, they are automatically assigned a default weight value of 100. A component weight value can be edited at any time to redistribute traffic at an optimal ratio. This is usually done once the performance of a path has been accurately measured following the campaign’s test period.
Moreover, the weight value of 100 is assigned automatically to new components along with any paths/landers/offers/banners added. When any components are added to a path, the ratio (%) of traffic distribution is automatically updated.
To manually adjust the entity's weight, click the weight value and provide its value in the field. You can also turn on/off unnecessary components by clicking on blue switcher:
That means that the traffic will come through the paths/landers/offers/banners in the order they are displayed in the admin panel of the tracker:
Custom rotation allows to precisely distribute traffic by paths / landers / offers / banners.
Let’s see how to set custom rotation for paths.
To do this, we need to make 2 or more paths. If you make 1 path and set custom rotation, all your traffic will be redirected to this path.
In case you made 2 or more paths, you can distribute traffic by impressions / clicks for each path. To do that, you should enter the number of impressions / clicks in the field near each path.
The last path in the list shouldn’t have any number of impressions / clicks, as all the rest of your traffic will be redirected to this path.
You’ve created 3 paths. For the first one you entered 50. It means that the first path will be shown if the number of impressions / clicks is 50 or less.
The second one should have a bigger number of impressions / clicks than the first one. For example, you enter 200. It means that if the number of impressions / clicks is 200 or less, the traffic will be redirected to this path.
The field near the third path stays empty, as it will receive the rest of your traffic.